Active Internet Sales
Ever walk into a jewelry store expecting to spend a few hundred dollars and walk out perfectly happy having spent twice as much? That’s the power of active sales.
The salesperson begins by asking a few questions. What’s your price range? Do you prefer silver or gold? They’ll then present three options, one at your price point, one a little more expensive, and a third more expensive still. Once you exhibit a preference, they’ll present three more. It’s all about leading the customer where they want to go.
Virtually all web sites use the passive model of selling. They’ll list 50 similar products and let you sort them out. Active sales can reduce customer confusion and increase satisfaction, while boosting your profits.
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