Why Are We Still in the Game?
Why haven’t the big players dominated the internet to the point where the little guy doesn’t have a chance? The answer is that they use brute force and a ton of money to generate sales. Virtually all big online stores are poorly designed to appeal to the search engines.
The internet is a big place, and there’s room for you by taking a more subtle and analytical approach. Pouring cash into pay per click for the most commonly used and highest priced keywords is not necessary to get attention.
Search engine appeal is not something that can be tacked on to a site after it’s been built. It must be part of the site’s DNA to get results.
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