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It's said that email marketing enriches business communications, targets specific key markets, and is both cost-effective and
environmentally friendly. But what exactly is email marketing and how does it work?
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Email marketing is directly marketing a commercial message to a group of people by use of electronic email. Simply put, any email
communication is considered email marketing if it helps to build customer loyalty, trust in a product/company or brand recognition.
It is also considered an efficient way to stay connected with your clients while promoting your business.
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With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space,
television or radio time or high production costs. Thanks to effective email marketing software, you can maintain an email list
that has been segmented based on several factors including the length of time addresses have been on the list, customers’
likes and dislikes, spending habits and other important criteria. Emails are then created and sent out to specifically
target members of your email list, providing them with a personalized email detailing information that they are interested in or have requested.
This helps promote trust and loyalty to a company while also increasing sales.
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What to Expect from a Professional Email Marketing Service or Program:
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| Permission Based List Building: |
Also known as “double opt-in,” this is the creation of an email list by providing
a signup box for prospective email contacts and confirming their approval with a follow-up email.
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| List Management: |
The ability to organize, edit, segment, grow and manage a database of customer or client email
contact information.
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| Rich Content Integration: |
The addition of graphics, audio, video and text.
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| Campaign Creation: |
The capability to organize and structure large volumes of email messages by theme, branding and schedule.
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| Unsubscribe Features: |
Providing the potential for an email contact to quickly and successfully be removed from future campaigns
should the person no longer wish to participate in your promotions.
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| Online Reporting: |
The means to track the sending of individual email campaigns, at what rates they were opened and
which emails were “bounced” as undeliverable to bad addresses.
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Email marketing can be an effective way to not only reach your target markets but also to stay connected with your purchasing base.
Through efficient use of email marketing, you can retain current clients while also targeting new markets. You can easily monitor how
effective a marketing campaign is, and see that your return on investment is substantially higher than with other, more traditional,
marketing campaigns.
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