define the website's Primary Purpose and
2 or 3 prioritized Secondary Goals.
Next, do a little
- Position the Web Site as a Marketing
- Share Information Publically, saving
printing & mailing cost
- Share information Privately, with
- Cross-reference with Related and/or
- Publicize or Market Events - in
advance, and even in real time
- Accept Newsletter & Email List
signup to build that database!
- Operate as a virtual storefront
- Reduce Errors and Save Labor Costs
(customers place & edit their own
- Increase Client/Member Retention
- Gather Statistical Data for improved
Review the most successful competing and
affiliated web sites on the Internet. Jot
down notes on the good, the bad and the
irritating. Ask your best customers what
they would like to see. Get their likes
and dislikes on websites in general. You
can also check with your staff for a wish
list. Gather ideas and share them with your
Select A Project
The Project Manager will be responsible
for moving things forward, providing content
and approval at various stages of production.
The Project manager should either have a
budget, or authority to spend money.
Some of the things the Project Manger
will be asked to provide include:
Content - Words and artwork
can imitate the best in the field, but not
copy or steal from other websites. Fines
for violation of copyright can be as high
as $4,000 per viewer - and those sites which
offer "free pictures" may not actually have
the rights to the photos they offer. We
strongly suggest that you either write your
own copy or hire a copy writer, and that
you select royalty free images from one
of the larger clip-art houses. These may
be purchased for internet use from as little
as $2 each.
List of Keywords - Your
company name and services or products are
the obvious "KEYs" to your internet presence.
Any special markets you serve should be
on your list, as in "Hospital food service
equipment". Your competitive edge is an
add-on to the main idea, for a key phrase
like "Full Color Business Cards with NO
Approve the new
Domain Name(s) or Modification of the existing
Specify email addresses
-The convention has moved away from simple
first names and "firstname.lastname@example.org" as addresses,
because the simple names are more easily
guessed and used by hackers. Be certain
to note any special requirements, such as
acceptance of huge files.
Determine Navigation or a Site Map
- Ideally, the visitor sees immediately
that this site answers his need of the moment.
Too many choices can confuse things, but
the most important features should be no
more than 3 clicks from home.
E-Commerce on the web may be either a shopping
cart or an order form. In either case, a
secure server is required and certain rules
Credit Card Security
Online Verification - Recommended
for high-traffic sites. As part of the real-time,
online verification, a new merchant account
is set up to process all online transactions.
This takes 7-10 business days. An administrator's
screen is available online 24/7, and a paper
statement is mailed to you monthly.
- Whenever you gather sensitive information,
discloses what use you intend for that
information. Net2Business can provide
you with a master for your attorney
- No credit card numbers should ever
be sent via email, as it is insecure.
- Transmission from the secure server
that accepts the information through
to the credit card processors and receiving
banks is encrypted for security.
- The Secure Server is not allowed
to store all of the credit card data
indefinitely. You may choose to pick
up your orders at your convenience from
the password-protected secure server,
or to have them automatically processed,
leaving only the final four digits available
- No transaction fees are added by
Net2Business®, but the credit card processor
will usually add gateway fees, transaction
fees and a statement fee.
There are several layers of cost
- Application Fee: $100 (may be waived)
- Gateway Terminal Set-up Fee: $195.00
- Merchant Account (Bank) Fees: Currently
running about 1.85% of each ONLINE transaction.
These fees are automatically deducted
- Statement Fees: $15 - $25/mo. Part
of this fee may be waived if the Transaction
Fees exceed the minimum statement charge.
- Transaction Fees: This charge is
itemized to cover the credit card companies'
Encryption Software and Secure Server
where the transaction are processed.
$0.30 per transaction is the usual fee,
though we have had reductions to $0.25.
- E-Check Processing: Adds $10 to
monthly Statement fee. Processing is
1.49% of the transaction plus $0.25
- Equipment: If you wish to take credit
card payments on site without entering
them into the web site, a point-of-sale
(POS) terminal may be leased from $40/month
or purchased outright from $499.
- ATM Debit Cards: In order to accept
Debit Cards, you must lease or purchase
a PinPad. A one-time charge of $200
may apply, plus $0.30 per transaction.
- With simple password protection, you can
then make frequent changes easily and with
no special programming knowledge.
Database Management - Your
shopping cart may be built to pull information
from a Database that works with your own
accounting or inventory system and allows
in-house control. The long-term savings
of reducing re-entry time and errors can
be quite significant.
Search Engine Optimization
- Adding something extra for free is a great draw.
- Search Registration takes place
only with a complete and functional
- Search Engine Optimization is built
in to the website + META tags hand crafted
for each page.
- For Paid advertising, having a watchdog
is a must, to continually adjust bids
for results without breaking the bank.
Example One - The free E-Greeting Card section created by Net2Business® for www.victorianpaperco.com has been referring an average of 300
visitors per day for four years now - guests pre-selected by their own friends and family to appreciate their style. The original cost was about $2,000. Tens
of thousands of advertising dollars return fewer visitors who are convertible to customers - and it just keeps working, 24 hours/day.
Example Two - Initial keyword research for our mortgage lenders indicated that there were hundreds of searchers
daily for a "free loan calculator" - so we built them one. In one month, the index page was "hit" about 2,000 times, and the "calculator" page added 500 more.
Example Three - Recipes are a great addition to any website that relates to food. A recipe cannot be copyrighted
(although brand names reserve their own set of rights), the search is continuous for new and better recipes. Cookbooks rank second to the Bible in popularity.