Summary by Month
Month	Daily Avg				Monthly Totals
	Hits	Files	Pages	Visits	Sites	KBytes	Visits	Pages	Files	Hits
May 2003	12777	11817	1293	221	338	59801	221	1293	11817	12777
Apr 2003	182413	159110	15144	2529	41225	23922084	75885	454344	4773324	5472396
Mar 2003	226158	197542	17424	2853	65293	30184704	88455	540151	6123805	7010925
Feb 2003	158017	137119	15340	2633	38996	20571456	73742	429544	3839336	4424493
Jan 2003	206362	180223	17514	2721	53413	29268776	84358	542937	5586926	6397239
Dec 2002	171368	149834	14498	2623	41295	23873558	81341	449459	4644880	5312422
Nov 2002	232114	203882	18287	3125	65936	31416625	93750	548634	6116474	6963449
Oct 2002	123251	108606	11173	2062	29177	17764349	63934	346380	3366814	3820811
Sep 2002	99109	87809	8548	1723	24348	14191266	51692	256448	2634298	2973280
Aug 2002	94901	84219	7789	1695	24381	14456511	52547	241488	2610819	2941931
Jul 2002	93947	83187	7967	1722	23578	14408943	53388	246996	2578803	2912362
Jun 2002	98029	85140	7503	1639	22946	13414170	49173	225091	2554205	2940894
Totals						233532243	768486	4282765	44841501	51182979

This is the summary of web site activity for the last 12 months. Much of this information is only of interest to the web site maintainers. As a site owner, the important statistics are the Visits and Pages. A Visit is a customer that looks at a series of pages over a preset period of time. It is not 100% accurate, but gives you a good indication of how many people are visiting your site. Pages is short for Page Views, and is the number of web pages that where viewed by customers over a given time period.

While much is made of hits, it is really not a very useful measure of site performance. A picture on the home page is considered a "hit". Double the number of pictures on the home page, and you double the hits!

Click on any month, and you will get the detailed statistics. Most of this information is only of interest to techno geeks. The good stuff comes later.

Monthly Statistics for April 2003
Total Hits	5472396
Total Files	4773324
Total Pages	454344
Total Visits	75885
Total KBytes	23922084
Total Unique Sites	41225
Total Unique URLs	8699
Total Unique Referrers	13988
Total Unique Usernames	2
Total Unique User Agents	224
.	Avg	Max
Hits per Hour	7600	25084
Hits per Day	182413	261424
Files per Day	159110	233644
Pages per Day	15144	20302
Visits per Day	2529	3313
Kbytes per Day	797403	1142967

Daily traffic information follows a very regular pattern for most sites. Traffic peaks on Monday, and trails off slowly during the week, repeating every week. Promotions and holidays can affect this trend.

Daily Statistics for April 2003
Day	Hits		Files		Pages		Visits		Sites		Kbytes
1	209791	3.83%	178136	3.73%	16041	3.53%	2403	3.17%	3114	7.55%	869365	3.63%
2	166777	3.05%	142966	3.00%	12523	2.76%	2030	2.68%	2505	6.08%	752284	3.14%
3	176309	3.22%	150030	3.14%	13376	2.94%	2151	2.83%	2282	5.54%	724320	3.03%
4	146773	2.68%	127665	2.67%	12694	2.79%	2133	2.81%	2115	5.13%	634329	2.65%
5	124478	2.27%	109026	2.28%	10764	2.37%	1957	2.58%	1740	4.22%	547668	2.29%
6	121790	2.23%	105312	2.21%	11375	2.50%	1923	2.53%	1726	4.19%	518378	2.17%
7	155515	2.84%	135531	2.84%	12777	2.81%	2307	3.04%	2167	5.26%	685434	2.87%
8	168364	3.08%	148234	3.11%	13398	2.95%	2429	3.20%	2168	5.26%	734960	3.07%
9	173107	3.16%	149186	3.13%	13925	3.06%	2133	2.81%	1972	4.78%	708971	2.96%
10	178531	3.26%	156107	3.27%	14598	3.21%	2194	2.89%	1971	4.78%	776020	3.24%

Here again, hourly traffic for most sites reflect the North American time zones, and doesn't vary much. Under some circumstances (such as a war) you can see a "super-bowl flush" effect: Traffic will dip during the news hours.

 

Top 30 of 8699 Total URLs
#	Hits		Kbytes		URL
1	78735	1.44%	485044	2.03%	/
2	22846	0.42%	60346	0.25%	/cgi/card.cgi
3	17819	0.33%	393913	1.65%	/store/store.html
4	16676	0.30%	216988	0.91%	/cgi/showcart.pl
5	15440	0.28%	257847	1.08%	/cards/cardselect.html
6	14280	0.26%	60962	0.25%	/cgi/cardform.cgi
7	13211	0.24%	364867	1.53%	/store/closeouts.html
	...

A URL is geek speak for a web site address. These are the top 30 most visited pages on your web site. The links are the names of web page files, and are usually pretty cryptic. On a live stats page, you can click on a link to see what page it is. Entries that begin with /cgi/ are server side programs (such as a shopping cart), and will probably give you an error if you visit them directly.

Top 10 of 2424 Total Entry Pages
#	Hits		Visits		URL
1	78735	1.44%	20544	26.76%	/
2	9547	0.17%	7421	9.67%	/cgi/fetch.cgi
3	15440	0.28%	3936	5.13%	/cards/cardselect.html
4	17819	0.33%	2542	3.31%	/store/store.html
5	13211	0.24%	1971	2.57%	/store/closeouts.html
6	14280	0.26%	1749	2.28%	/cgi/cardform.cgi
7	7362	0.13%	1534	2.00%	/cards/easter/easter.html
8	3159	0.06%	1216	1.58%	/furniture/JessicaMcClintock_01.html
9	7349	0.13%	1149	1.50%	/store/2b.html
10	6149	0.11%	1107	1.44%	/catalogrequest/ordercatalog.html

Entry Pages are the web page where a visitor entered the site. If they entered via a bookmark or a search engine, they may not hit the home page first. The lone '/' at the top is the home page.

Top 10 of 2461 Total Exit Pages
#	Hits		Visits		URL
1	78735	1.44%	9164	11.94%	/
2	9547	0.17%	6943	9.05%	/cgi/fetch.cgi
3	22846	0.42%	3515	4.58%	/cgi/card.cgi
4	13211	0.24%	3023	3.94%	/store/closeouts.html
5	15440	0.28%	2769	3.61%	/cards/cardselect.html
6	14280	0.26%	2630	3.43%	/cgi/cardform.cgi
7	6149	0.11%	2198	2.86%	/catalogrequest/ordercatalog.html
8	17819	0.33%	2162	2.82%	/store/store.html
9	7362	0.13%	1415	1.84%	/cards/Easter/easter.html
10	7349	0.13%	1211	1.58%	/store/2b.html

The Exit Page is the last page visited before the customer left the site. Note that a large number of visitors enter and leave at the home page, because they aren't where they wanted to be.

Total Sites is somewhat misleading. This is actually the Internet address of the visitor. It can be useful in subtracting your own visits to the site from the total visits, if you have a high-speed connection. Click here to see your Internet address.

The entries with a '*' are grouped together. On this chart, there where 97 visits from AOL users, 372 from Time Warner's Road Runner (rr.com) and so on.

Top 30 of 1166 Total Referrers
#	Hits		Referrer
1	93520	10.06%	- (Direct Request)
2	17766	1.91%	cgi/fetch.pl
3	4366	0.47%	bann.html
4	4320	0.46%	bann2.html
5	2894	0.31%	select.html
6	1872	0.20%	http://www.google.com/search
7	1571	0.17%	http://search.yahoo.com/search
8	1237	0.13%	http://search.yahoo.com/bin/search
9	890	0.10%	http://search.msn.com/results.aspx

The Referrer is the web site that the visitor was on before they came to your site. Direct request means they typed in the web address and came straight to the site. This chart can tell you how many came from a search engine site (such as http://www.google.com/search ), or if there is another web site that provides a link to your site.

Search strings are the phrases that at visitor typed into a search engine to find you. In this case, hits are the number of times that the same phrase was used. This is vital information for determining how people find you.

Country of origin of your visitors. Note that foreign visitors need not be foreign. English speakers reside all over the world.

Top 30 of 88 Total Countries
#	Hits		Files		Kbytes		Country
1	2465360	45.05%	2170033	45.46%	10310514	43.10%	Network
2	1767799	32.30%	1484329	31.10%	8137472	34.02%	US Commercial
3	664105	12.14%	598275	12.53%	2882023	12.05%	Unresolved/Unknown
4	142577	2.61%	131846	2.76%	624950	2.61%	US Educational
5	69351	1.27%	62484	1.31%	309593	1.29%	Canada
6	65692	1.20%	59559	1.25%	292932	1.22%	United States
7	59347	1.08%	51627	1.08%	263888	1.10%	Non-Profit Organization
8	33422	0.61%	31111	0.65%	141936	0.59%	Japan
9	28794	0.53%	25299	0.53%	138423	0.58%	US Government
10	24057	0.44%	22192	0.46%	128515	0.54%	US Military
11	21828	0.40%	19871	0.42%	90483	0.38%	United Kingdom
12	17894	0.33%	17122	0.36%	74577	0.31%	Australia